CERVA BEAUTY
APRIL 2025
Overview
Cerva Beauty is a Latina-owned skincare brand and Esthetician business that enhances people’s confidence in their natural skin. It promotes inclusivity and its products are meant for every skin type. The first line of products made includes a facial cleanser, toner, and face cream.
The purpose of this packaging design was to create a way for my wife, Andrea Delgado, to expand her business and create a skincare line with products she can recommend and use on her clients. This is where I had the brilliant idea to help her make her vision come to life! Her mission is to achieve great looking skin for herself and other people. With my encouragement and help, this motivated her to create a new skincare line that suits everyone’s needs and daily lives.
Tools Used
Pencil and Paper
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Sketches
Logo Variations
Slogan
“Serve Your Own Beauty”
Approach
In the beginning stages of my wife’s business, thinking of a name that would stick and be memorable was not an easy task. There were many ideas that came up, but none of them stood out to us. Andrea wanted to make this brand unique and her own. This was when she suggested, “Cerva,” which was short for her mom’s maiden name. “Cervantes.” The addition of “Beauty” was later included to make the name feel more complete. I was also able to establish a strong tagline that ties the whole brand together: “Serve Your Own Beauty.” I wanted to create a slogan that will leave a lasting impression on people.
Colors
